Budweiser Brewing Group UK&I – part of the world’s largest brewer, AB InBev, have partnered up with Scottish Golf as their Official Beer Partner.
Budweiser Brewing Group will become the national governing body’s Official Beer Partner in what is the first partnership agreement since Scottish Golf unveiled its new brand and direction.
AB InBev is the world’s largest brewer with over 500 beer brands globally, operating in over 150 countries.
As part of the agreement the brewer will provide the opportunity for golf clubs and golfers to sample from the entire range of the brewer’s best-loved range of beers and ciders from across the globe which includes brands such as Budweiser, Bud Light, Corona Stella Artois, Becks, Michelob Ultra and many more.
Budweiser Brewing Group also have a strong presence in sport with other partnerships including The Premier League, La Liga, Wimbledon, Ascot and the NFL.
The partnership also recognizes the challenges golf clubs face with customers who drive to and from the club.
Part of the non-alcoholic range, Becks Blue is the No.1 alcohol free beer in the UK Market. Larger than its three nearest competitors combined, Beck’s Blue will allow affiliated golf clubs to tap into one of the biggest trends, helping drive sales and provide golfers with a valuable alternative. Stella Artois 0% and Budweiser Zero, launched earlier this year, will also help support this.
To register your interest in finding out more about stocking Budweiser Brewing Group products please click here or contact:
Ian Howieson, Scottish Golf Buying Group
Scott Morrison, Budweiser Brewing Group