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Membership Recruitment and Retention

With member subscription revenue consistently the highest form of income for most clubs in Scotland, our extensive support resources are very well used by committees planning their membership recruitment and retention strategies. From marketing and social media advice, to flexible membership and running an open day, Scottish Golf provides guidance in a modular format, so clubs can choose the resources most relevant to their circumstances.

These resources include best practice examples of clubs who have delivered successful activity under these themes, in addition to templates which allow you to cut and paste suitable text into your own documents. As well as recruitment techniques, our guidance gives you advice on retaining new members, helping you to better engage with new customers in that all-important first 90 days.

1. Introduction - Current Industry Trends
2. SWOT Analysis and Objective Setting
3. Club Mission Statement
4. Member Benefits List
5. Member Referral Schemes
6. Flexible Membership
7. Hosting an Open Day Guide
7.a. Open Days
8. Corporate Memberships
9. Get into Golf
10. New Member Induction
11. New Member Welcome Pack Template
12. Member Communication
13. Governance - Role of a Membership Convenor
13.a. Membership Marketing Convenor - Role Descriptor Template
13.b. Membership Retention - Business Plan Template
14. Effective Social Media
15. Marketing Hints and Tips
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