The management of golf clubs has evolved significantly in recent years and many clubs are recognising the importance of a good governance structure in achieving long term sustainability. We provide support to help your club implement the changes necessary to be fit for purpose in the modern era.
Having good governance in place, including processes, systems and practices) will help to ensure accountability of the Board and transparency of its actions to the membership. Golf clubs that focus on their governance practices are often ahead of the curve and in a strong position to face the ever-changing challenges that emerge, including shifts in membership preferences, changes to local government policies, statutory obligations and evolving communications platforms.
Governance can seem like a daunting task but getting it right can make other changes much easier and help your club build a strong foundation for future success and long-term sustainability.
No matter the size or structure of your club, having a Business Plan in place should help your club run more effectively, with clear actions and objectives. Given the nature of change at many golf clubs, with captains and committee members moving on, it is important to have continuity so that focus can be maintained on the key priorities for your business, irrespective of the people involved.
Scottish Golf has worked closely with many clubs in recent years to support the process involved in creating a strong Business Plan, and this has evolved as we gain insights from the clubs we have engaged. The process works best in tandem with our governance guidance, with your structure aligned to the priorities set out in your Business Plan. Our support programme has taken best practice from businesses outwith golf but tailored to suit the specific needs of a golf club.
Customer Feedback Tracker
The Customer Feedback Tracker is an online member and visitor satisfaction survey tool.
This is a unique online platform that allows you to collect survey-based feedback from you members and visitors and benchmark different operational areas of your course and clubhouse. As a golf club manager this will enable you to analyse the perception of your club against competitors and strategically plan improvements and investment.
This tool is free to use for affiliated clubs and to get your login details please contact your Regional Club Development Officer who can also help you set up the survey and produce reports.
To access the Scottish Golf Customer Feedback Tracker, please click here.